US-based Greek-style yoghurt maker Chobani has chosen Australia as the launch market for its new range of yoghurts packaged in a flexible plastic pouch format.
Available from this month from Woolworths, Coles and leading independent stores for $1.99 for a 140g pouch pack, Chobani Australia says the new packaging is aimed to attract young adults and fitness fans, with the range designed to fit in handbags, gym bags and lunch boxes as a spoon-free snack for people who are constantly on the go.
"Chobani Greek Yogurt Pouches are designed to meet the lifestyle needs of Australians who can now enjoy the health benefits of Greek yoghurt any time, any where," the general sales manager for Chobani Australia, Lyn Radford, said.
The launch flavours for the pouch product are honey, blueberry and strawberry.
Chobani Australia managing director Peter Meek said the introduction of the format in Australia was in response to consumer feedback.
"We're very excited to be pioneering this format for the company in Australia," he said.
"Feedback from our customers was that they would love to enjoy Chobani while they're out and about, so we've developed Chobani Pouches to meet that need."
The company is also launching two new flavours to its mainstream 170g-cup range of fat-free and low-fat yoghurts – 2 per cent fat Apricot and zero per cent fat Blackberry, available nationally from Woolworths and leading independent retailers.